Virgin Voyages launches UK trade push for Caribbean sales
The September activation combines agent training and enhanced booking incentives with a consumer offer covering all four Lady Ships.
Virgin Voyages is placing Caribbean sailings at the center of a month-long UK trade activation during September. The program is intended to help its travel agent partners, known as First Mates, generate bookings.
The cruise line will hold virtual training sessions for agents on September 22, 23 and 24, with each session beginning at 10 a.m. First Mates can also earn £10 for bookings made during September and recorded through the First Mate Loot incentive platform. Selected Caribbean voyages lasting at least 10 nights will qualify for a £50 reward per booking.
The trade campaign runs alongside a Virgin Voyages consumer promotion offering savings of up to £750 and 70% off the second passenger. The offer applies to new bookings made between September 1 and November 2, 2026.
Eligible itineraries include voyages aboard all four ships in the company’s fleet: Scarlet Lady, Resilient Lady, Valiant Lady and Brilliant Lady.
