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August 18, 2026 · Norwegian Cruise Line

UBS raises Norwegian Cruise Line price target to $20

The firm maintained its Neutral rating as the cruise company reset expectations for a longer turnaround.

UBS increased its price target for Norwegian Cruise Line shares from $17 to $20 while keeping its Neutral rating unchanged.

According to the analyst, Norwegian Cruise Line attributed its recent weakness primarily to execution, particularly within the Norwegian brand. The company also reset its expectations to account for a longer turnaround, the analyst said in a research note to investors.

Current Norwegian Cruise Line deals

Norwegian Getaway
Lowest in 150d
RoundtripGreat value
Norwegian Cruise Line

Norwegian Getaway

Built 2014

$83
per night
Nov 16 - Nov 23, 2026
7 nights · 4 destinations

Port Canaveral · Great Stirrup Cay · St. Thomas · San Juan · Puerto Plata

$578 for two$1,538View
Norwegian Dawn
45% below typical
RoundtripGreat value
Norwegian Cruise Line

Norwegian Dawn

Built 2002

$100
per night
Nov 15 - Nov 20, 2026
5 nights · 2 destinations

Jacksonville · Freeport · Great Stirrup Cay

$498 for two$898View
Norwegian Dawn
Lowest in 147d
RoundtripGreat value
Norwegian Cruise Line

Norwegian Dawn

Built 2002

$100
per night
Jan 7 - Jan 11, 2027
4 nights · 1 destinations

Jacksonville · Freeport

$398 for two$738View

The analyst said Norwegian Cruise Line’s revised pricing strategy was unlikely to show visible benefits until 2H27. Yields were still expected to decline during 1H27, according to the note.

The revised target and unchanged rating come as the analyst outlined the company’s explanation for the recent weakness, its longer turnaround expectations and the anticipated timing of benefits from its pricing strategy.

Current Norwegian Cruise Line deals

Norwegian Getaway
Lowest in 150d
RoundtripGreat value
Norwegian Cruise Line

Norwegian Getaway

Built 2014

$83
per night
Nov 16 - Nov 23, 2026
7 nights · 4 destinations

Port Canaveral · Great Stirrup Cay · St. Thomas · San Juan · Puerto Plata

$578 for two$1,538
View
Norwegian Dawn
45% below typical
RoundtripGreat value
Norwegian Cruise Line

Norwegian Dawn

Built 2002

$100
per night
Nov 15 - Nov 20, 2026
5 nights · 2 destinations

Jacksonville · Freeport · Great Stirrup Cay

$498 for two$898View
Norwegian Dawn
Lowest in 147d
RoundtripGreat value
Norwegian Cruise Line

Norwegian Dawn

Built 2002

$100
per night
Jan 7 - Jan 11, 2027
4 nights · 1 destinations

Jacksonville · Freeport

$398 for two$738View