Princess Cruises Partners With Archer Roose Wines
The canned wine brand co-founded by Elizabeth Banks is included in Princess Plus and Princess Premier packages.
Princess Cruises says it has partnered with Archer Roose Wines, a brand co-founded by Elizabeth Banks. The cruise line said the agreement brings Archer Roose wine selections into its beverage program.
According to Princess, the wines are sourced from around the world and meet vegan and gluten-free specifications. The company also said the Archer Roose offerings are now included in both Princess Plus and Princess Premier packages.
The wines are supplied in recyclable cans rather than bottles, the cruise line said. Princess described the format as a straightforward way to pour the wines into a glass while emphasizing the cans’ recyclable design. The partnership announcement brings together package inclusion, the brand’s globally sourced portfolio and its stated dietary attributes.
