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September 8, 2026

Nectar adds Ambassador Cruise Line as first dedicated cruise partner

Members can earn and redeem points on Ambassador sailings, with rewards worth up to £750 available on seasons currently on sale.

Nectar has partnered with Ambassador Cruise Line, making the operator the loyalty programme’s first dedicated cruise-line partner.

Under the arrangement, Nectar members can earn as many as 150,000 points on Ambassador Cruise Line seasons currently available for sale. The companies value that maximum points award at up to £750.

Members can also redeem existing Nectar points against the cost of an Ambassador cruise. Depending on a customer’s points balance and the fare, the redemption could reduce the price or cover it in full, according to the companies.

Customers can collect or spend points by linking their Nectar account through Ambassador Cruise Line’s website. They can also provide their Nectar ID when booking through Ambassador’s Guest Reservations team or at the Future Cruise Desk aboard its ships.

To mark the partnership’s launch, Ambassador and Nectar plan to give one member the chance to win a cruise for two people in 2027. The selected sailing can be a no-fly or fly-cruise itinerary lasting up to 14 nights.