MSC Cruises Named Global Cruises Partner of 38th America’s Cup
The cruise line will receive worldwide partnership rights for the sailing competition’s full 2027 programme in Naples, Italy.
MSC Cruises has entered a global partnership with the 38th America’s Cup, becoming the competition’s Global Cruises Partner. The event is planned to take place in Naples, Italy, in 2027.
Under the agreement, MSC Cruises will receive worldwide partnership rights and visibility across the full America’s Cup programme. This includes the Preliminary Regattas, the Youth and Women’s America’s Cup Regattas, the Challenger Selection Series and the final Match events.
The partnership follows previous involvement by another brand in MSC’s Cruise Division. In 2024, Explora Journeys served as a Global Partner of the Louis Vuitton 37th America’s Cup in Barcelona and partnered with Emirates Team New Zealand.
MSC Cruises’ wider sports sponsorship portfolio includes its role as a Global Partner of Formula 1, Premium Partner of BWT Alpine Formula One Team and Official Main Partner of Tudor Pro Cycling Team.
