MSC Cruises becomes global cruise partner of 2027 America’s Cup
The cruise line will receive worldwide partnership rights and branding visibility across the sailing competition’s program in Naples, Italy.
MSC Cruises has entered a global partnership with the Louis Vuitton 38th America’s Cup, taking the role of Global Cruises Partner for the competition scheduled to be held in Naples, Italy, in 2027.
Under the agreement, MSC Cruises will have partnership rights worldwide and branding exposure across multiple parts of the America’s Cup program. The arrangement covers the Preliminary Regattas, the Youth and Women’s America’s Cup Regattas, the Challenger Selection Series and the final Match events.
The partnership follows the involvement of Explora Journeys, MSC Group’s luxury ocean brand, in the previous edition of the sailing competition. In 2024, Explora Journeys served as a Global Partner of the Louis Vuitton 37th America’s Cup in Barcelona. The brand was also a partner of Emirates Team New Zealand during that edition.
