Kweichow Zhenjiu and CDF Cruise stage tasting event on Adora Magic City
The September program combined product tastings, fashion shows and workshops for selected cruise guests and duty-free shoppers.
ZJLD Group announced that its flagship baijiu brand, Kweichow Zhenjiu, partnered with CDF (China Duty Free) Cruise to hold a themed tasting event aboard Adora Magic City.
Running from September 12 through September 16, the program was aimed at high-net-worth individuals and duty-free consumers sailing on the cruise ship. The event featured exclusive tasting sessions alongside fashion shows and thematic workshops.
According to ZJLD Group, the activities were designed to introduce international travelers to the cultural heritage and brewing craftsmanship associated with Chinese sauce-aroma baijiu. The company said the program also highlighted Kweichow Zhenjiu’s positioning around premium products and a high-quality lifestyle.
ZJLD Group said two featured products, Da Zhen · Zhenjiu and NEWS Oak-Aged Craft Beer, made their international debut during the event.