Fred. Olsen Cruise Lines appoints PHD UK to support media strategy
The London-based company will help the cruise line reach new audiences aged 55 and older while building engagement with existing guests.
Fred. Olsen Cruise Lines has appointed London-based PHD UK to support its media strategy, with a focus on both prospective and existing guests.
PHD UK has been tasked with strengthening the cruise brand’s relevance among new audiences aged 55 and older. The company will also work to deepen loyalty and engagement among people who already travel with Fred. Olsen Cruise Lines.
The cruise line operates a fleet of three smaller ships: Bolette, Borealis and Balmoral. Fred. Olsen Cruise Lines says the vessels offer guests a more personal way to explore the world.
The media strategy assignment therefore covers efforts aimed at introducing the Fred. Olsen brand to new members of the 55-and-older audience, alongside work intended to maintain and strengthen connections with the cruise line’s current guests.