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September 3, 2026

Cruise Plus launches Sail into Discovery agent campaign

The autumn 2026 promotion will highlight 14 cruise-and-stay packages and offer agents a chance to win a Cunard sailing.

Cruise Plus has unveiled its Sail into Discovery campaign, which will run from September 2 to October 31, 2026, in support of the September sales period. The campaign centres on 14 cruise-and-stay packages, with one itinerary selected from each of the brand’s core cruise line partners.

Participating partners are Celebrity Cruises, Royal Caribbean, Princess Cruises, Holland America Line, Norwegian Cruise Line, Disney Cruise Line, Virgin Voyages, Regent Seven Seas Cruises, Silversea, Seabourn, Azamara, Oceania Cruises, Explora Journeys and Cunard.

Agent support will include a 40-page printed book, a campaign microsite and online hub, bespoke offers, videos, email promotions and social media activity. Cruise Plus said its call centre will also open on Sundays from 11am to 3pm beginning September 6 to help agents make cruise package bookings.

An agent incentive offers a seven-night Norwegian Fjords cruise for two aboard Cunard’s Queen Anne. The Balcony Stateroom prize departs Southampton on May 2, 2027, and calls at Stavanger, Bergen, Ålesund and Haugesund, including Bergen’s UNESCO-listed Bryggen district. Cruise Plus package bookings made from September 1 through October 31, 2026, qualify for entry, with packages including a Cunard sailing receiving two entries.