Carnival and Guy Fieri create cruise fashion collection
The collection will debut at a live fashion show in Paris, Texas, streamed on Carnival’s social channels.
Carnival has partnered with Guy Fieri to create a fashion collection designed for people taking cruises. The company plans to introduce the collection with a live runway show in Paris, Texas, during Paris Fashion Week. Audiences will be able to watch through Carnival’s TikTok and Instagram.
The range includes the Boss Burger Chain, the Elegant Night Secret Sauce Suit, and Guy’s and Gal’s Ultimate Deck Fit. Carnival said the items feature details associated with its ships and Fieri’s onboard dining brands, including themed charms, Pig & Anchor embroidery, Carnival stitching and Guy’s Burger Joint patches.
The collection also features the Lettuce Wrap Skirt and Scarf, inspired by cruisers using lettuce wraps for low-carbohydrate versions of meals, along with the Towelette Set, a matching jogger outfit made from Carnival’s striped towels.
Carnival developed the campaign with TBWA\Chiat\Day NY. It will focus primarily on organic social media, a livestream and earned media, supported by boosted teaser content.
