Azamara and Starboard Introduce Onboard Shopping Rewards Program
Eligible retail purchases aboard Azamara ships can earn points redeemable through an online marketplace.
Azamara Cruises and Starboard have partnered on the Azamara Shopping Rewards program, offering members rewards linked to eligible retail purchases made aboard Azamara ships. Starboard manages retail shopping operations for most cruise lines.
Under the program, members can earn reward points each time they complete an eligible onboard retail purchase. Those points can later be redeemed through the Azamara Shopping Rewards ecommerce marketplace.
Available redemption categories include merchandise such as wine and luggage, as well as culinary experiences, concert tickets and travel offerings. Flights and hotel stays are among the listed travel options in the marketplace.
Azamara Cruises CEO Dondra Ritzenthaler said the initiative gives guests another way to engage with the cruise brand while receiving added value connected directly to their onboard purchases. She said the program also supports the personalized guest experience associated with Azamara.