ANUA expands Korean skincare range to 27 European cruise ships
The brand has nearly doubled its presence in Harding+ onboard stores after reporting strong sales volumes.
ANUA has expanded its partnership with cruise retailer Harding+, bringing its Korean skincare products to 27 ships serving routes primarily linked to European homeports.
The skincare brand initially launched within the Harding+ portfolio aboard 14 vessels. According to the companies, high sales volumes led to the rollout nearly doubling in size. The expanded presence includes ships operated by Princess Cruises and Carnival Cruise Line.
Harding+ organizes its onboard beauty retail spaces around a structured skincare routine rather than presenting products solely by brand. The model guides customers through cleansing, toning, treatment, moisturizing and sun protection, providing a framework for ANUA’s products within the retailer’s wider skincare selection.