
Genesco wins Royal Caribbean sports and experiential account
The assignment includes support for the cruise line’s Inter Miami sponsorship and agreement with Lionel Messi.
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Quick briefs on announcements, ships, destinations, drama, and unusually good fares.

The assignment includes support for the cruise line’s Inter Miami sponsorship and agreement with Lionel Messi.
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The cruise line was selected through voting by industry professionals and the public.
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The offers cover departures from San Diego, Port Canaveral and Galveston, with prices based on two adults.
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The golden retriever is scheduled to join Hero of the Seas when the ship begins sailing from PortMiami in summer 2027.
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