
Royal Caribbean
Cruise groups expand loyalty programs to drive repeat bookings
Royal Caribbean, Carnival and Norwegian are using rewards, cross-brand recognition and digital tools to strengthen guest retention.
Read the briefThe latest at sea
Quick briefs on announcements, ships, destinations, drama, and unusually good fares.

Royal Caribbean, Carnival and Norwegian are using rewards, cross-brand recognition and digital tools to strengthen guest retention.
Read the brief
Syros, the Canary Islands, Dubrovnik and Mykonos feature in initiatives intended to distribute cruise visitors and manage capacity.
Read the brief
Marella Cruises, P&O Cruises, Oceania Cruises, TUI, MSC Cruises, Royal Caribbean, VIVA Cruises and Celestyal have listed departures between October 2026 and January 2027.
Read the brief
Passengers reported messages containing accurate reservation details and directing recipients to unfamiliar websites for additional verification.
Read the brief